Tag Archives: social media

Consumer Behavior: The Psychology of Now

Original Post appeared in WWD November 14, 2011
By EVAN CLARK
Photo By Serge Bloch

 

Amped-up change has supercharged the consumer and is frying retailers’ brains.
 

People are angry.

And anxious, obsessed, hyper-informed, overwhelmed, demanding, confused, broke, underwater, overeducated, ill-prepared, exasperated by their leaders and disgusted with the economy.

Welcome to the psychology of now.

It ain’t pretty, but it is who we are at this moment (literally, because the mood could change in a split second). It’s the very human reaction to the one-two punch of [...]

Leave a comment Continue Reading →

IS LUXURY GOING TO BE SAVED BY SOCIAL MEDIA?

At this year’s annual NRF Conference in NYC, there was an optimistic buzz that permeated throughout the event.  The general vibe coming from the presentations and workshops was that of relief due to stabilization of the market, juxtaposed with cautious excitement for the changes and opportunities in retail.  The NRF event statistics for this year reinforce this observation.  According to Eric Olsen, Senior Director of Education Strategies for the NRF, “this year may actually be a record- breaking year for [...]

Leave a comment Continue Reading →