What is best, being endorsed by the 1% or trusted and bought by the 99% ?
Benetton professes “Un-Hate” by creating more hate.
Washington passes a law that makes pizza a vegetable (try explaining that logic to a child).
And our “beloved” ☺ banks reward us by charging more fees to recoup the money they lost (which was taxpayer money in the first place). Thereby making us pay twice for their efforts – or rather, their mistakes.
All this while some people, [...]
Original Post appeared in WWD November 14, 2011
By EVAN CLARK
Photo By Serge Bloch
Amped-up change has supercharged the consumer and is frying retailers’ brains.
People are angry.
And anxious, obsessed, hyper-informed, overwhelmed, demanding, confused, broke, underwater, overeducated, ill-prepared, exasperated by their leaders and disgusted with the economy.
Welcome to the psychology of now.
It ain’t pretty, but it is who we are at this moment (literally, because the mood could change in a split second). It’s the very human reaction to the one-two punch of [...]
How brands and people need to co-exist as cities and citizens
“Brands need to be part of the solution- not the pollution”
On June 7, 2011, I had the honor of being invited by Sustainable Life Media to give a talk at their annual Sustainable Brands Conference in Monterey, California. This was my first time attending this conference, and by no means my last. I was most impressed by the quality of exchange, the non-stop inspiration and courageous topics explored during the [...]
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