Marc Gobé is a practical dreamer who offers his knowledge, expertise, and branding guidance in Consulting, Keynote Speaking, and Full or Half Day creative ThinkShops. With years of experience in the Retail, Branding, and Design sectors, he is able to guide brand-leaders into the discovery of customized solutions that humanize a brand, refresh an image, and cultivate a trusted following.
Marc’s unique approach is to re-visualise how the current shift in platforms of interaction (New Media, E-Commerce, etc.) force us to look again at how we creatively and emotionally connect our brand with an audience.
The 2013 recipient of the Retail Design Institute’s prestigious ‘Legion of Honor’ for lifetime achievement in retail store design, Marc Gobé is the best-selling author of the influential trilogy Emotional Branding, Citizen Brand, and BrandJam. He is also the producer of the feature documentary on the branding of cities, This Space Available. Translated into 17 languages, his books set forth the game-changing ideology behind Emotional Branding – a movement that seeks to humanize brands for a better planet and build emotionally connected business practices.
With innovation, creativity, and forward thinking, Marc helps brands learn to connect successfully with consumers in a whole new way. Sergio Zyman, former CMO of Coca Cola states, “The aid that Marc gave me was instrumental in helping us take the volume of The Coca Cola Company from nine billion to fifteen billion cases a year.”
Marc believes that the future of branding is really about a progression in what a brand means in the lives of people. His proven success with companies such as Victoria’s Secret, Abercrombie & Fitch, Ann Taylor, Bath & Body Works, Godiva, Air France, Viagra, Weight Watchers, and Travelocity has demonstrated the power of Emotional Branding to align global brands with their audience in a world of increasing social connectivity and awareness of sustainable practices.
In his numerous speeches at venues such as TEDxLaçador, SustainableBrands Conference, The Adidas Speakers Series, Women’s Wear Daily CEO’s Summit, and The Conference Board, Marc always highlights his defining philosophy – “Corporations don’t own brands, people own brands.”
Please contact Marc to schedule your own Emotional Branding experience! Visit www.http://www.emotionalbranding.com/connect/
