<?xml version="1.0" encoding="UTF-8"?>

<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/">
	<channel>
		<title>Emotional Branding</title>
		<link>http://www.emotionalbranding.com/</link>
		<description>Emotional Branding an experimental think tank.</description>
		<language>en-us</language>
    <item>
      <title>Cidade Limpa 2006, The Year Advertising Came Crashing Down</title>
      <link>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</link>
      <description>An audacious decision by São Paulo mayor, Gilberto Kassab, to ban all forms of outdoor advertising forced an unprecedented level of imagination from marketers, advertisers and designers. In this audacious 45-minute DVD, you will discover the power of creative thinking and the pervasive impact of ideas when endorsed by the public.</description>
      <content:encoded><![CDATA[<p>An audacious decision by São Paulo mayor, Gilberto Kassab, to ban all forms of outdoor advertising forced an unprecedented level of imagination from marketers, advertisers and designers. In this audacious 45-minute DVD, you will discover the power of creative thinking and the pervasive impact of ideas when endorsed by the public.</p>]]></content:encoded>

      <pubDate>2009-03-04 10:00:00.000</pubDate>
			<guid>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</guid>
		</item>
    <item>
      <title>Emotional Branding: The New Paradigm for Connecting Brands to People</title>
      <link>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</link>
      <description>Written by Marc Gobé. Published by Allworth Press.</description>
      <content:encoded><![CDATA[<p>Written by Marc Gobé. Published by Allworth Press.</p>]]></content:encoded>

      <pubDate>2009-03-04 11:00:00.000</pubDate>
      <guid>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</guid>
    </item>
    <item>
      <title>Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy</title>
      <link>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</link>
      <description>Written by Marc Gobé. Published by Allworth Press.</description>
      <content:encoded><![CDATA[<p>Written by Marc Gobé. Published by Allworth Press.</p>]]></content:encoded>

      <pubDate>2009-03-04 12:00:00.000</pubDate>
      <guid>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</guid>
    </item>
    <item>
      <title>Brandjam: Humanizing Brands Through Emotional Design</title>
      <link>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</link>
      <description>Written by Marc Gobé. Published by Allworth Press.</description>
      <content:encoded><![CDATA[<p>Written by Marc Gobé. Published by Allworth Press.</p>]]></content:encoded>

      <pubDate>2009-03-04 13:00:00.000</pubDate>
      <guid>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</guid>
    </item>
    <item>
      <title>Joël Desgrippes and Marc Gobé on the Emotional Brand Experience</title>
      <link>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</link>
      <description>Written with Anne Hellman. Published by Rockport Publishers.</description>
      <content:encoded><![CDATA[<p>Written with Anne Hellman. Published by Rockport Publishers.</p>]]></content:encoded>

      <pubDate>2009-03-04 14:00:00.000</pubDate>
      <guid>http://www.emotionalbranding.com/MarcGobe/Books_Dvds.aspx</guid>
    </item>
	</channel>
</rss>
