THE BEST OF RETAIL DESIGN AND RETAIL STORES 2008
DDI (Display and Design ideas) Magazine
October 2008
The retail design INFLUENCERS Award was presented to Marc Gobe in Las Vegas. Nominated by their peers, the recipients of this Award are inventing new ways of thinking, stretching perceptions and ultimately changing the realm of the retail design world. They are motivators and risk takers.
Others Influencers award recipients are: Diego Burdi, Charles Sparks, Paco Underhill, Elle Chute and Denny Gerderman, Jack Hruska, Judy Bell, Simon Doonan, James Damian, Giorgio Borruso, Peter Marino, Ron Pompei, Ken Nisch, David Rockwell, Russell Sway, Andrew Mc Quilkin, Christian Davies, Robert Ruscio and William Herbst. more +
THE ECONOMICS OF CHOICE
Multichannel News
July 2007
The 21st century has brought a new set of challenges for marketers and the traditional brand/consumer relationship. The consumer democracy, a new reality based on “freedom of choice,” reflects people’s new empowerment. The tables have turned: People are the decision-makers. Brands under pressure are frustrated by their loss of control over this new elusive target audience. more +
A DESIGN FOR DISCOVERY
BusinessWeek
April 2007
The design process can lead to powerful and unexpected insights if you abandon preconceived notions and focus on questions rather than answers. Several years ago we were selected to work a new global identity project for Coca-Cola. The main objective and challenge was to inspire a new generation of consumers to connect with the brand. Given that Coca-Cola (KO) is a global presence, we involved designers from our European and Asian offices, and we developed some 200 design ideas. more +
WHY ADVERTISERS STILL DON’T GET IT
BusinessWeek
February 2007
It's time to remember that advertising needs brands more than the brands need advertising. A good product creates its own relationships. In the last month or so, the branding world has been buzzing about the merger of two wireless companies with different cultures, the resurrection of a dead man's body to sell popcorn, and the launch of a mobile phone by a company whose brand is known by the color white. more +