E.B. 10 Commandments

I have put into practice the 10 Commandments of Emotional Branding and have seen how a simple and fine-tuned understanding of human emotions and feelings can lead to innovation that breeds success.

The challenge for most marketers today is to engage their teams and consumers to be believers, making them the best advocates and activists for their brand. This requires an internal organization that is literally living in people's reality, with a connection to their day to day emotions and feelings. The distinction between consumers and executives will be blurred into a new notion of executives as consumers at the core of a brand's success. What you believe can indeed impact how people will support your brand.

The world of emotions is complex and can be oversimplified. This workshop attacks stereotypes such as the belief that branding is only about love when, in fact, more primal emotions like envy, greed and survival can offer a better understanding of the consumer's subconscious and lead to more market opportunities. We will push the limits of your thinking, the walls of your comfort zone and take you into the trenches of consumer reality.

The 10 Commandments of Emotional Branding workshop will delve into reconnecting brands with people in a pure and powerful way. We will stimulate you with vivid video documentaries of people around the world, and organize our experimental workshop to help bridge the gap between the corporate world and the visceral drama of people's lives.
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