Brandjamming

Based on my latest book Brandjam, in which Jazz is used as a metaphor to explain the power of intuition and collaboration, this workshop focuses on the collaborative power of people and their creative potential. The intent is to bring out the inner designer in executives and management.

The BrandJam workshop is based on my experience building a global creative organization and integrating various and diverse talents to cooperate around the creative power as a group. Creating a business model from a sensory and emotional perspective was the key to my success and the inspiration for this workshop: marketing professionals, strategists and designers working together to build brand innovation that rocks the marketplace.

I believe in this model as a way to optimize the innovative edge of corporations. Information is all around us and accessible to all, making it even more difficult to analyze and interpret. Our goal will be to show you how to recognize and analyze the information that matters, the ideas that stimulate thoughts and foster a creative culture within your team. Good ideas come from an intuitive perspective. Great innovation reflects the total creative power of a group, otherwise it dies in the dim light of conference rooms.
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