About Emotional Branding LLC
Emotional Branding LLC is an experimental think tank designed to foster the consumer-centric concepts outlined in Marc Gobé's best selling book Emotional Branding and to promote innovation through the emergent power of design.
As CEO of Emotional Branding LLC, Gobé focuses on fostering a more robust dialogue between advertisers, consumers and the creative world around the emotional connection that defines people’s relationship with brands. Through speaking engagements, opinion pieces, conferences and motivational workshops, Emotional Branding LLC offers a new way to look at brands.
Furthermore, this think tank produces experimental documentaries that identify the trends moving consumers today and directs film content to inspire managers and consumers alike. As the editor and publisher of EmotionalBranding.com, a membership-based community portal, Marc Gobé hopes to bring branding professionals together around the importance of innovative discoveries—with people’s lives as the compelling source of inspiration.
The biggest opportunities in branding today reside in products that don't yet exist, products and ideas that can be discovered only through a visceral understanding of people’s evolving emotional states. Their success depends on the deep emotional impact they have on people’s lives, becoming iconic emblems for the new consumers mindset. Let’s face it, nobody was expecting to see a Hybrid car, an iPod, Sao Paulo’s ban on outdoor advertising, Dove’s remodeled image of beauty, or social networking sites like MySpace in such a short time. These brands created new markets, consumer buzz, amazing investment returns and, most important, new emotional experiences that have captured our imagination.
At a time when people’s lives are becoming more and more intertwined with the Internet, marketers have to reach out with new tools and ideas, while preparing their internal culture to meet these new challenges. One of the biggest challenges facing brands today is the persistence to stay relevant in a consumer democracy where brand-voting happens every second with the click of a mouse. How can you create new brands that will continue to inspire?
Emotional Branding LLC helps bridge the gap between new media, new thinking and society. Our content and inspirational discoveries provide marketers with content that shows where the best opportunities are. Emotional Branding LLC connects you with the vitality and powerful reality of human lives.
In an emotional economy, our promise is to help brands reconnect with a new consumer and enable marketers and designers to better see for themselves the vast cultural, social and visual territories that define who we are.
In all its activities, Emotional Branding LLC aims to stimulate managers, marketers and designers to redraw their branding boundaries, sharpen their intuition and understand the trends that shape imagination and impulse today.