About EmotionalBranding.com

Emotionalbranding.com is first and foremost a membership site that monitors trends that emotionally move consumers. Through videos and films, we observe ideas that inspire marketers.

Our unique strength.

We leverage our branding experience to seek and package content that highlights the emotional realities impacting consumer choices and preferences. Our integrity is based on our independence: we uncover, analyze and present trends and ideas in their truest form.

Our documentaries highlight emerging innovations.

We seek ideas that are always at the beginning of great trends or social movements. There is, in our opinion, a common thread between events and social shifts around the world, yet this analysis is rarely shown in the traditional media’s splintered approach to news. Presented in a vivid and multi-sensorial way, Emotionalbranding.com wants to make sense of sound bites that can add up to major narratives of interest for our audience.

Our reporting style focuses on less words and more images.

We bring the news to you for you to interpret. The content leaves viewers to decide how to use the material according to their own marketing challenges. Emotionalbranding.com reports content that can build or break the relationship between a brand and an audience. On the streets of São Paulo, Brazil, for instance, we saw an abundance of creative talent, expressed through powerful graffiti art. While such art might not appear newsworthy, we nevertheless observed major brands that made it a priority to understand graffiti culture in order to connect with youth. Finding what emotionally moves people is our passion.

From experience.

Author, designer and Emotionalbranding.com president Marc Gobé demonstrated the importance of a brand’s emotional connection when redesigning the graphics for Coca-Cola’s worldwide packaging identity in 2003. His unprecedented choice to add yellow to the traditional red and white packaging quickly carried over to the fashion world. It became, much to Gobé’s surprise, the inspiration behind designer John Galliano’s Dior fashion collection. Galliano brought mainstream to the catwalk, incorporating the new Coke cans in the hair of three models.

This was a powerful indication that mass and class were merging and that the new benchmark for brands wasn’t about price point or exclusivity but emotional relevance. Such theories and observations, however, can only become powerful insights if seen in context by trained designers or filmmakers.

Emotionalbranding.com is "Reality Branding."

We also invite guest directors to share their thoughts through film-people who know how to capture the emotions that impact our lives. We are where emotion lives, we bring you the reality of the marketplace. This is Reality Branding.

Join us and become a member of the most dynamic think tank on emotional branding.