What is Emotional Branding?
– Gary Knell, President & CEO of Sesame Workshop
“Brands are not what you say- they’re built on what you do…Marc taps into the critical elements that make the difference in capturing an audience and sustaining this relationship to a brand. Emotional Branding presents the clear plan needed to make a brand a success in today’s market.”
– Robin Lewis, CEO of The Robin Report and author of The End of Retailing
“Marc is always a decade ahead of the curve in his vision of the brand and consumer connection. First, brand as “persona.” emotionally connecting, and now holistically connecting brands and social communities on the internet – the ultimate link. Brilliant!”
– Sergio Zyman - Former CMO of the Coca Cola Company
“Marc impressed me with his emotionalized approach to brand design, a concept ahead of its time…I believe that kick-ass creative is critical to the success of a brand, and no designer is better qualified to explain creative, integrated design identity than Marc Gobé. Emotional Branding will help you understand how great brands – from Stew Leonard’s in rural Connecticut to multinational Coca-Cola – grow their businesses and attract loyal customers.”